We'll start with Roman Kappeler, Head of Communications at cablex. He takes us to the place he loves, Lenzerheide. With a few sporty turns on the ski slope and the beautiful view from the Rothorn, he tells us more about who he is as well as his activities at cablex.
"One cannot not communicate". This famous quote by Paul Watzlawick means that even without words, we are communicating with our fellow human beings. And that also applies to cablex. A nice smile, looking at the floor, or no reaction at all all forms of communication achieve a certain effect on the receiver.
One of the goals of the Communications department is to ensure that the right message gets to the right target group, to trigger the desired response. With our communication platforms, such as our website, our LinkedIn account or the cablex intranet, we report on exciting projects and also on things that are important to us.
Furthermore, Communications ensures that cablex has a uniform and consistent brand image. This increases the recognition value, and therefore also brand awareness.
We would like to thank Roman Kappeler for his exciting insight into the world of cablex as well as the beautiful ski slope pictures.