21.02.2021
Markus van Heijningen has been in charge of digitalisation projects at cablex since August 2020 in his role as Chief Digital Officer (CDO). We wanted to discover from him how he has managed to achieve integration into existing structures. He explained the importance of digitalisation for cablex and talked about planned digitalisation projects.
An interview with CDO Markus van Heijningen.
In summary, the following can be stated with respect to the digitalisation efforts of cablex:
- The power of innovation in cablex business units is very high, and this potential should be developed.
- Digitalisation sees us consistently pursuing the path of industrialisation in order to improve and become more successful.
- Digitalisation is accelerating market dynamics where our customers and competitors are concerned.
- We are reacting to these dynamics and building on our leading position on the market with the aid of digitalisation.
The quote from Markus van Heijningen encapsulates the theme of digitalisation at cablex:
Digitalisation is firstly a question of mindset (why and how) and only secondly a question of technology (what and with what). When it comes to digitalisation, it sometimes feels like the technology itself is given more importance than the benefits it brings, and I'm passionate about using digitalisation as a tool for our cross-departmental business success.
Markus van Heijningen, Chief Digital Officer
